Marketing is, as defined by the American Marketing Association (AMA), “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. Companies use many different ways to promote its products or services and reach the consumers. Nowadays, some of the most common strategies that companies are 스포츠중계 using to pass knowledge of its products on to the consumer are through the use of advertisements put up in sports events, by signing the most outstanding athletes on the sport to promote their brand, and the use of advertising during the broadcast of sporting events.
Sports have a lot of fans and people who practice the sports as a hobby. Some fans attend the stadium every game to support and cheer up their teams or players in individual sports. Marketers have seen the popularity that sports have among people as an opportunity to advertise their brands and products. We can see this in events like Sony Ericsson Tennis Tournament, Spanish Soccer League BBVA Bank, and English Soccer Barclays Premier League. These companies support these events by sponsoring in exchange of the use of the company’s name on the event. This is a very good strategy because they are able to gain customer awareness; the people who attend the games will see mass advertisements of all the brands and names sponsoring the event surrounding them everywhere they go.