3 Tips to Design Prominent Sign Boards
Signs are an important part of the overall marketing strategy for many small business owners. Although some businesses use “make your own signs” kits or simply alter the company name on a generic sign template, individualized signage can create the impression of competence and professionalism in marketing efforts. There are custom signs
a variety of creative and effective ways to market a small business through signage; from color choices and logos to wording and placement. Three of the most effective strategies are:
- Develop a unique logo
Small businesses must compete for consumer attention alongside many other businesses. Sometimes these businesses have larger budgets and more space or selection. In order to stand out from the crowd a unique and recognizable logo can go a long way toward evening the odds. No matter how catchy the other elements of a sign are it is usually the logo that sticks with people the most.
- Use short but memorable phrases
Consumer attention is the number one reason for using custom designed signs in the first place. To make sure that a sign grabs the attention of the viewer it’s important to use phrases that catch the eye and spark interest immediately. By using slogans and phrases that are catchy and memorable, a business can ensure it captures its audience’s attention as quickly as possible.
- Use a custom sign company
Small business owners have to wear many hats throughout the day to make sure their business is a success. While handling most of these roles personally can be essential to a healthy budget, it’s important to know when to delegate. Even if an owner has a certain amount of artistic talent there are a variety of factors that enter into creating successful custom designed signs. Most people only view a sign for seconds so a “make your own signs” product can be detrimental to first impressions. In the end it usually proves more cost-effective to have a custom sign company create clean and impressive signs for a small business.