Small Business Web Sites and SEO

October 28, 2020 - Business

Over the past 3 months I’ve conducted approximately 50 SEO audits on small business web sites and I’ve duly sent off to the respective web site owners 25 page audit reports on what they can do to improve their web site, and improve their rankings on the major search engines including Google and Bing. I’ve included 웹하드순위 for these business owners their current rank for the most commonly searched terms and keywords relevant to their industries.

While conducting these audits, several issues have become more than clear to me, (1) most of these web sites have been very badly optimised to start with by the web developer, and (2) some owners do not have access to their web sites admin section which includes the header files and they have to pay their design company every time they want to change a piece of code.

How about that for being held to ransom, who actually owns the site, well let me tell you, it is not you!

One web company just outright refuses to provide the owners access and insists on charging them every time they want to change information, which makes it very hard to actually optimise the site.

SEO is not set and forget, and sometimes each web page needs to be massaged to get it to rank, well just imagine the cost if you were charged every time changes to content and coding were recommended. Of course this is the point of this exercise, to get as much revenue out of you as possible and given that most of the small business owners I’ve done the audits for have no idea about web site design or SEO, you are easy pickings.


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